April 6, 2016
*Begin Jedi Mind Trick* You Need New Signs *End Jedi Mind Trick*
Signs are the least expensive and most effective form of advertisement for any business.
When it comes to any form of signage in the Central Texas area, no one knows more about the industry than Rusty Russell and his crew at Austin Sign Company.
The experts have spoken, and below are a few insider tips to help you maximize the return on your advertising investment –
Did you see that?!
Probably not. If you’ve got a monument sign or banner that has been on display for an extended period of time, it is less likely to be noticed by the people that come in contact with your sign during their daily commute.
It is a great idea to regularly change the content of your signage to help attract attention to your business.
We’re not talking about completely re-branding your business; we’re talking about making simple yet impactful changes to your identity.
Depending on your location, it is very likely that tens of thousands of cars drive by your sign on a daily basis… So what are you going to do to catch their attention?
Ok, so we don’t have laser beams, yet… However, sign making technology has brought some incredible changes to the sign industry over the last few years, and Austin Sign Company strives to stay on the leading edge.
If you feel that it’s time to trade in your nasty old sign and get something shiny and new, give us a call, we’ve got the sign for you!
You’re Sending Mixed Signals
This may sound like advice for your online dating profile, but the truth is that you could definitely be sending the wrong message with your sign.
Not only could the content be a factor, but the overall design should be considered – everything down to the details of color and font choice.
This probably sounds like a basic tip, but think of all of the times you saw a logo or sign for a business that didn’t quite portray the level of professionalism you expected from them…
A cartoony font and bright colors is great for a new preschool center, but for a new law firm? No.
These basic errors will prevent people from ever picking up the phone to call you, or from ever walking into your business.
Identity is everything – call Austin Sign Company for help.
How old is your existing exterior sign? Do you keep it maintained?
Austin is home to many amazing and iconic signs, but there are always some bad apples in the bunch.
Electrical signs like channel letters, or reverse illuminated pylon signs can be a cause for concern when it comes to safety. Not only can the Texas sun beat up these signs and structures a bit, but rodents can too.
We’ve serviced many signs over the years and have seen it all – birds, squirrels, lizards, etc.
Many of these smaller animals love to call signs in Austin home, as they get nice and warm at night when the lights are on.
Avoid damage to your signs, fires, etc – get your electrical signs serviced regularly.
And while you’re at it, give us a call, we’d be happy to talk to you about switching out your outdated neon lighting for something using those fancy new LEDs.
January 18, 2012
Austin wraps-Austin Tx.- As a business owner, there are many ways to advertise and promote your product or service to an audience that may not be exposed to you through the traditional methods you have implemented, such as business cards, brochures, print advertisements, social media websites and online advertising. Many do not even realize that the vehicle they drive can be used as another medium for advertising their product or service. For a relatively inexpensive investment, you can decorate your vehicle with various graphic (auto wrap) elements, your company name, logo and contact information. It’s a strong commitment to drive around in a vehicle that is completely decorated with Auto Wraps that represent your company and what you do, but isn’t it also a commitment to choose to be a business owner?
Pictured below is an Auto Wrap that we applied vinyl to less than an hour ago for Edge Pest Control.
How many new leads do you think this vehicle wrap will generate?
More importantly, how important with this vehicle wrap build brand awareness within their community?